This latest pill of poor service was hard to swallow. I am a big fan of this retail giant. Its the Walmart of sophisticated simpletons…Target.
While shopping online for simple furniture for the new house, I stubbled upon an online sale of Rock Band 2. Rock Band 2 is a game that allows you to play in a virtual band…complete with a microphone, guitars, and drums. Its the perfect party toy and I thought it’d be a cool way to entertain guests…especially at my new casa celebration. The sales price was for $80 off. To ensure that I would get the game by party time and to avoid paying shipping I headed to target after work to pick up the game and some other items for the new casa. I went to the games section and found the game…looked it over and was ready to purchase. One problem…the sales price was tagged at $80 more than the online price. They must have had it tagged wrong. I went to the Sales guy in the games area…
“Hey you guys have this online on your site for $80 off. Can you honor that price?”
The sales guy responded, “Sir, we don’t honor online prices. The prices online are different than our store prices.”
“Um…You guys are all Target right? I mean I can jump on the internet and buy from your store online. I can probably buy this very box online in about half an hour.”
The sales guy seemed confused…”Yeah…well the price tagged is our price. Online you gotta pay shipping and there are other costs”…Reluctantly he said, “Let me talk to my manager.”
“Well, while you’re talking to him..I’m gonna run over to Best Buy and buy this from them.”
At Best Buy the same problem occured. The tagged price did not match the online price. However, when I approached customer service…they actually looked online and found the cheaper price at bestbuy.com and sold it to me for that price. How Amazing!…a store that has the same price online as they do in the store!
Am I being unrealistic here? Am I being overly mean to a high school kid who is just making a few bucks over the summer to buy those crap rims for his ‘92 civic?…Okay maybe that was a bit mean….OR is it that we have become so accustomed to poor service?…to people that don’t care about going that one extra step…that we’ve let business take much more than $80 from us…they’ve taken our satisfaction.
See that’s the thing with good service. At its it best strong service makes you feel satisfied for giving up your hard earned dollar. I’l explain this further in a future blog. But why is it that Apple users who spend hundreds of dollars more than comparative windows computers rarely complain about spending so much? They are excited to visit their local Apple Store…excited to spend money…and they shell out big bucks with a smile on their face. There is an expectation of satisfaction that is almost always meet.